Building for the Future: A New John Deere Dealer

John Deere is pleased to announce the appointment of Farol Limited, to sell and support their range of agricultural equipment in parts of Oxfordshire, Northamptonshire, Berkshire and Leicestershire, from branches at Milton Common, Daventry, Newbury and Hinckley.

Commenting upon the announcement, Alec McKee, managing director of John Deere’s operations in the UK and Ireland, said, “John Deere’s presence in the UK market has grown in the last decade. The market though is changing and consolidating, so our move has been taken to ensure that owners and operators of John Deere agricultural equipment will continue to receive a world-class level of support, not just over the next few years, but over the next generation of farmers.”

Matthew Vellacott, managing director of Farol Limited, said, “As a family business, we have invested in the future with well trained staff, modern premises, high parts availability and, more importantly, the willingness to expand and adapt, while retaining traditional values of good service and a fair deal.

“Selling and supporting the John Deere range provides the relatively young team at Farol with the opportunity to fully capitalise on our abilities and experience, with the world’s leading agricultural equipment manufacturer.

“We believe this is best for our business, best for our staff and a long term solution for our customers in the area, both old and new.”